Coca Cola releases in Romania the first Music Tracks available exclusively on bottles. 5 different artists, 15 exclusive possible mixes.

5 artists recorded songs specifically for this campaign, each of them having the opportunity to convey in his own style what music means to them and how the message "music is for everyone" sounds. When scanning the label with the Coca-Cola application you could listen to each artist's song, and when scanning two labels a mashup between the songs performed by them.

The artists involved in this summer's campaign are Irina Rimes (pop), Vanotek (electro), Guess Who (hip-hop), Mahala Rai Banda (folkloric) and Adrian Despot (rock).