If people treats Google as a doctor, let’s test it as a doctor.
In Romania self medication is a huge problem, so big that the pharmacists lax behaviour has turned the country into the most antibiotic resistant in the world.
We helped the country fight this tension by triggering a national conversation and increasing the doctor appointments by 43%.
Agency: McCann Bucharest
Role: Art Director.
Creative team McCann: Jonay Sosa + María Carrillo, Ruxandra Papuc, Lia Bira
CCO: Catalin Dobre